alan joesel

Sunday, November 19, 2006

open for discussion

i'm not much of a soda drinker, so this is actually right up my alley. i'm really incapable of burping (this seems genetically impossible, if you know my father or sister -- i wish i could include a sound clip of my dad here), so a fast intake of carbonation leaves me bloated and nauseous. it's one of the main reasons i was not a beer drinker. that combined with the fact that i don't really dig on cola AND i'd prefer something like a juice or lemonade makes this product PERFECT for me.

however, the rate at which i see others downing soda (diet coke is a favorite of many, in particular the sober alcoholic crowd. after a few years or ten of sobriety, when some inner voice tells us to get rid of more vices, our desire to get more clean and free of addictions that aren't as likely to kill, these alcoholics struggle with cigarettes and caffeine. the diet coke calls loudly and is a harsh master to beat.), this seems like an odd product.

yet, it has cropped up en masse as of late, and in many different flavors and manufacturers. i'm giddy and want to buy them all, as not only is it hard for me to consume a whole can of soda before it gets miserably, disgustingly warm (the opposite of having mcdonalds/fast food fries go cold) -- (the only exception being that mountain dew is *tolerable* warm. it becomes like a tea or something) is that i'm in love with all things miniature. if it once had a normal shape and is now been made to a miniaturized size of its former self, i just freakout on it. i don't know why. conversely, oversized items sort of scare me a little.

so, i ask you....why the small cans of soda? the most prevalent answer i get is: the kids. it's for the kids. really? do you think that warrants a whole other product line? it's funny though, because just last night at a party it was brought up that 'ever since kids stopped being a form of labor, we started marketing toward them. we just transferred the source of the money.' someone was talking about working in a research library and having to send out these old journals that were all about how to market toys to kids from the 1920s. and that's when someone else made the observation above.

so, thoughts, comments, suggestions.


on a side, but related note in re: miniaturization and my obsession with it --

check that shit out. i got that yesterday while shopping for some arty supplies. it's a mini sharpie, yo. hell to the yeah. again, a double obsession fulfilled. i am just in love with sharpies. all colors, all sizes, all forms. yesterday, i found out they make retractable sharpies (like ballpoint pens) which blew my mind already. then, i get to the counter to pay, and my friend shows me these mini sharpies in this display. HOLY SHIT. a sharpie that's mini. wow. i buy it and i say to the guy: do you know how POPULAR i am going to be? for real. i'm sure he thinks i'm crazy, but who cares? it's good to be excited about the small things, people, cause that's sometimes all you get. but really, though. i'm going to be so popular.